Samsung’s Bixby Now Available in 200 Countries


South Korean electronics giant Samsung finally began rolling out its voice-controlled virtual assistant Bixby this week, making it available to consumers in more than 200 countries and territories across the world.

Samsung’s answer to Apple’s Siri, Google’s Assistant and Amazon’s Alexa, the Bixby virtual assistant is currently available in US English and Korean and Samsung plans to add more languages in the coming months.

Bixby is designed to make life easier for users by helping them to complete tasks faster, reminding users about scheduled events and activities, providing detailed information about objects viewed in images and learning users’ smartphone routines for a more streamlined experience.

Samsung explained in detail some of the ways Bixby can help users in a press release on Tuesday:

‘Bixby also understands the way you actually speak, ask questions and make requests. For example, if you take a photo and then tell Bixby to “send the picture just taken to Mom,” Bixby understand cross-application commands and will know which photo you are referring to and will text it to your mom.

This natural language understanding makes interacting with your smartphone easier and more intuitive. With its iterative deep learning technology, Bixby will improve over time to recognize your personal preferences and ways of speaking.’

As expected, the virtual assistant offers Samsung smartphone owners even more features thanks to its built-in integration for Samsung mobile devices.

These exclusive features include tailored support for Samsung hardware such as the S Pen stylus plus software support for virtual reality applications among others.

Originally scheduled to launch back in April, Samsung has yet to reveal why Bixby’s debut was delayed, but a number of testers of the limited demo model released earlier this year suggested the virtual assistant was having difficulty understanding commands.

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