Google and Levi’s took to the stage at the South by Southwest festival yesterday to reveal the price for their new collaborative product, a smart denim jacket that can control your smartphone.
The Levi’s Commuter x Jacquard by Google Trucker Jacket was first announced back in 2015 and is tailored from a special type of touch-sensitive fabric developed by Google’s Project Jacquard and Projects (ATAP) team.
The fabric contains conductive materials which in effect transform the jacket’s cuff into a touchpad while Bluetooth-enabled cufflinks connect the cuff to a smartphone, allowing users to send commands to their device through gestures like tapping and swiping the cuff.
Wearers can answer phone calls, get directions to places and play music on their smartphone all through the jacket’s gesture controlled cuff.
“Jacquard allows wearers to control their mobile experience and connect to a variety of services, such as music or maps, directly from the jacket. This is especially useful when it might be difficult to use the smart phone, like when you are riding on your bike.”
Surprisingly, the entire smart jacket is washable once you remove the tag containing the Bluetooth-enabled cufflinks, so you can wash it as you would with any other denim jacket.
The jacket can currently be used to control basic mobile apps but Levi’s noted that new features will be added to the jacket over time.
The Levi’s Commuter x Jacquard by Google Trucker Jacket will be priced at $350 when it’s released.
Neither Levi’s nor Google indicated when we can expect to see the jacket in stores, but it’s likely it will arrive at some point later this year.