Facebook has come under scrutiny once again for copying a rival company’s feature, in this case Snapchat’s Stories.
This is the second time Facebook have introduced their own version of Snapchat’s Stories feature on one of their platforms; Facebook-owned Instagram debuted its own Stories feature back in August with many people commenting on how similar the feature is to the original on Snapchat.
The new Facebook Stories feature works almost exactly as it does on Instagram. Open the Facebook mobile app and you’ll notice at the top of the News Feed a line of circular profile pictures representing your friends’ Stories.
You simply click on the desired profile picture to see that person’s story, which can consist of pictures or videos, and shared Stories disappear after 24 hours.
Facebook Stories are not shared on the News Feed or profile timelines, and you can reply directly to a friend’s story with a direct message.
In addition, just like the Instagram and Snapchat versions before it, Facebook users can add a variety of filters and camera effects such as frames and masks to their content.
Regarding the introduction of the new feature, Facebook said:
“The way people share today is different to five or even two years ago — it’s much more visual, with more photos and videos than ever before. We want to make it fast and fun for people to share creative and expressive photos and videos with whoever they want, whenever they want. We’ve been testing a new camera and the new Direct feature in Ireland since last fall, and Stories is another example of how we’re helping people share the way they want to.”
It’s likely that Facebook Stories will become as popular as the Instagram version; more than 150 million people have used Instagram Stories since it was launched five months ago.