Photo sharing platform Instagram has hit a major milestone with the announcement of a massive 500 million active users.
The news comes a few months shy of Instagram’s sixth birthday and has seen it go from a photo sharing application to a massive global community with its own superstars and trend-setters.
Instagram also confirmed that over 300 million people use the service every single day, and that 80 percent of users are from outside of the United States. That reach really leads to a diverse experience represented in a multitude of different points of view which helps to make Instagram special.
Now these figures are hugely impressive and much higher than the likes of Twitter or Snapchat but still pale in comparison to Facebook, which crossed the almost unbelievable figure of 1 billion active users in a single day in 2015. Happily for them, Instagram is owned by Facebook, so they really do have access to a massive audience worldwide.
Be sure to follow Harvey Norman Ireland on Instagram to get a behind the scenes look at our products and sales and special events.