Some Internet users got themselves in a tizzy this week after using Google to search for something. Rather than the traditional blue links, their Google search results were presented in black text.
Google has been A/B testing black links for its search results to see what impact this has. Many users are unaffected thanks to this testing method and continue to see blue links, but others are seeing unfamiliar black links in their search pages.
However, it is the change to previously visited links that is causing the bulk of the issues with the change. Rather than being highlighted in purple, the link stays black, so it’s unclear which results you have checked out before.
Google says that it constantly experiments like this, though it doesn’t seem confident that black links are the way to go. “We’re always running many small-scale experiments with the design of the results page,” a Google spokesperson told Mashable. “We’re not quite sure that black is the new blue.”
Previously, Google tried out various shades of blue in its search results to see what people were more likely to click on. It found that people were more drawn by purple-blue links than green-blue ones.