Last month, Fitbit announced its latest fitness-focused wearable, the Fitbit Blaze.
Fitbit has said that the Blaze will pack with all of the tracking features that last year’s Surge had along with additional smartwatch functions and a more “office-friendly” look. The wearable treads the line between smartwatch and activity tracker, boasting features like a heart rate monitor, numerous activity-tracking modes, on-screen workouts, call and text alerts, and sleep tracking, among a variety of other goodies.
Fitbit’s latest advertising campaign ran during Super Bowl 50. It shows off what the device looks like, highlighting that office-friendly design, and what it is capable of as its wearer hits the gym or dojo and goes about their daily life seamlessly. You pull double duty in your day-to-day life, so why shouldn’t your fitness wearable?
The Fitbit Blaze is coming to Harvey Norman in March.