Microsoft’s Surface, and indeed Windows tablets in general, have been going from strength to strength in recent years. While Apple is still one of the top dogs to beat when it comes to tablet sales, the gap is closing.
In fact, a report from Strategy Analytics indicates that sales of Windows tablets could overtake those of Apple’s iPads within five years. Looking at the figures, that doesn’t sound implausible.
Windows tablets have enjoyed a 60% increase in sales in the first nine months of the year when compared with the same period of 2014. This means that Microsoft is on course to claim a 10% share of the global tablet market by the end of the year. Android currently holds a 68% share, while Apple holds 22%.
Strategy Analytics theorises that if Windows tablets can maintain this trend, they will boast a market share of 18% by the end of 2019. Of course, that market share has to come from somewhere and the report indicates that Apple will be the one to lose out.
Microsoft has produced incredible tablets over the past couple of years and shows no signs of slowing down, while Apple’s iPad Pro has failed to resonate with tablet buyers. Then there’s also the fact that Apple’s OS doesn’t lend itself to mobile productivity quite as well as a fully-fledged Windows 10 slate.
The warning signs are there for Apple; it will be interesting to see when we’ll see a market share shift between the two operating systems.