Apple Announces Price and Release Dates of Apple Watch


While Apple announced its Watch wearable last year, it held some details back, including its price and release date. Thanks to Apple’s Spring Forward event last night, we now know that the Apple Watch will be released in nine countries from April 24th with prices starting from $349.

The Apple Watch will cater for a variety of tastes and budgets. The Apple Watch Sport will start at $349, while at the upper end of the spectrum you could shell out around $17,000 for the Apple Watch Edition. Watch straps will be available individually, so you can mix and match or upgrade your strap at a later date if you go for a more basic Watch model. There are around 38 designs available, so you should be spoiled for choice.

Those on a budget may lean towards the Apple Watch Sport. It is made from aluminium and costs $349 for the smaller 38mm model and $400 for the larger 42mm version. There are five colour options and ten models to choose from.

The next tier cost between $549 and $1049 with a variety of models available. These are for the more fashion conscious wearer, though if some of the fancier bands appeal to you, you can pick them up separately.

For those with potentially more money than sense, there is the Apple Watch Edition. The “low-end” variant of the Watch that’s made from 18-karat gold costs $10,000. If you really want to splash out, you can pay up to $17,000 for the Apple Watch Edition in a 42mm yellow gold case with a bright red modern buckle. These wearables will be available in limited supply and none of the straps will be available individually. It may be just as well; the Link Bracelet for the mid-tier Watch costs more than the entry-level Apple Watch Sport with the rubber Sport Band.

So, after splashing the cash, what does the Apple Watch do for you? It has a variety of health and fitness trackers, caters for the sending and receiving of e-mails, and lets the wearer interact with partner apps.

Developers have said that the Apple Watch is designed to be used in quick bursts. You can check notifications immediately, see who is calling you, or even order an Uber car at a moment’s notice, for example. It eliminates the need to pull out a paired iPhone, making our connected lives a little easier in the process.

What else do you need to know about the Apple Watch? For starters, it needs a paired iPhone nearby to be functional. Apparently, the Watch has an 18-hour battery life, which isn’t as bad as feared. If you do need to put it into power saving mode at any point, it becomes a watch rather than a smart watch. It will show you the time, and that’s about all. As for water resistance, it can be worn every day and in the rain, but it isn’t meant to be worn while showering or swimming.

The Apple Watch will be released first in nine countries, including Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. It should arrive in other countries, including Ireland, slightly later.

In Short: Apple last night revealed the prices for the various Apple Watch models and versions and when they will be released. You may want to start saving.

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Posts from the Harvey Norman blog team.

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