The Pantone Color Institute’s Color of the Year 2017 is Greenery.
The Color of the Year is an annual event which started back in 2000 that sees the Pantone Color Institute choose one colour it believes to best reflect the current cultural climate.
Pantone’s Color of the Year typically influences future trends in a wide range of creative mediums; from architecture to fashion and interior design to food, you can expect to see this year’s chosen colour pop up in a variety of areas of modern life.
Pantone’s Color of the Year for 2017 is Greenery, specifically Pantone 15-0343, a refreshing yellow-green shade that signifies new beginnings and the first days of spring.
Pantone choose this colour due to its neutral yet revitalising effect, and the way in which it represents the modern consumer’s desire for a more natural way of life.
In an official post on Pantone’s website, the company reveals more about what this colour symbolises and why it is their choice for 2017:
“The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”
Regarded as nature’s neutral colour, Pantone’s Greenery is a shade that works well with a large number of colour combinations, including neutrals, brights, deeper shades, pastels, and metallic.
Remember to check back with us tomorrow when we’ll be talking more about Pantone’s Color of the Year and how it ties into the ‘Natural Attraction’ theme from our upcoming homewares catalogue.