Harvey Norman Ireland Unveils the Next Generation of Retail at Flagship Dublin Store


Last night Harvey Norman Ireland unveiled their all new flagship store in Dublin.

Located at Airside retail park in Swords, it was Harvey Norman’s first location when they arrived in Ireland in 2003 so it has always been the ideal place for new developments and innovation.

With an investment of over half a million, the new computer and electronics department leaps to the top of the heap of retail spaces in Ireland. The new showroom has been designed from the ground up to enhance the customer experience, with every new innovation developed and created by the dedicated Irish staff.

The flagship Swords store has been in a state of active development for several months as the showroom floor was being upgraded to the highest spec. New lighting highlights the marquee products and numerous dedicated areas provide easy access to products from the likes of Dyson, Apple and Nespresso.

And that’s in addition to featured areas where you can get your photos developed or get hands on with products. Harvey Norman has also introduced a fully functioning kitchen where Michelin Star chef Simon Hulstone was crafting delicacies. This area will play host to numerous cooking demonstrations in the coming months, with customers able to get involved in the activity.

Harvey Norman also has their eye on the future of emerging technologies like Wearable Tech, with a product demo of Google Glass and the innovative virtual reality headset known as the Oculus Rift.

It’s all designed with the intention of educating customers as much as educating them, giving them more activities and more engagement than a regular retail space. CEO of Harvey Norman Ireland Blaine Callard said: “We are very bullish about the continued role of retail in the educating and distributing of technology to consumers. Great products need to be seen in great stores, and in Ireland we are leading the way in that regard making us an attractive destination for customers to shop, and our suppliers to showcase their new products.”

“Through the recession we have invested in upgrading all our stores, refreshing our brand in Ireland, enhancing our online presence, and combining all this with a core focus on customer service and experience. This has resulted in solid and steady growth in top line revenue, and continued narrowing of losses. We are very optimistic about the next few years in Ireland; we think we’re in great shape.”

You can find more information on the Swords store and the other Harvey Norman locations across Ireland here.

In Short: Harvey Norman Ireland has just revealed the work that has gone into creating their most advanced Irish store yet at Airside retail park Swords

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