This week saw the reveal of a brand new Facebook platform dedicated solely to video content.
Named ‘Watch’, the new platform is available on mobile devices, computers and on the Facebook app for smart TV’s.
Watch was revealed by Facebook’s Director of Product, Daniel Danker, in a blog posted on the Facebook Newsroom in which he discussed just how important video content is to the social media giant:
‘Watching videos on Facebook has the incredible power to connect people, spark conversation, and foster community. On Facebook, videos are discovered through friends and bring communities together. As more and more people enjoy this experience, we’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos.’
It was this ability to bring Facebook users together that drove the company’s decision to provide a separate platform catering to video content only.
Shows on Watch are made up of live and recorded episodes, all of which follow a theme or storyline like regular TV programming.
Facebook envisions its new video platform will one day be home to a variety of shows ranging from reality to comedy, live sports and more, and is funding a number of community-orientated and episodic shows.
One example is Returning the Favor, which sees TV host Mike Rowe seek out special people who have done something wonderful for their community to see how he can do something as wonderful for them.
Facebook is particularly interested in developing:
- Shows that engage fans and community
- Live shows that connect directly with fans
- Shows that follow a narrative arc or have a consistent theme
- Live events that bring communities together
Social media in disrupting many different industries and it will be interesting to see what effect it has on television.
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