In the thirteen years since the founding of Facebook, social media channels have continued to grow and provide a wide range of services outside of their original offerings.
This progressive trait continued this week when it was announced that popular image messaging app Snapchat is partnering with American television company Time Warner to produce original shows and ads specifically for the Snapchat platform.
The new deal is reportedly worth around $100 million and will see Time Warner creating brand new shows for Snapchat, with episodes lasting around 5 to 10 minutes each.
Time Warner will draw from a variety of genres including daily news shows, scripted drama, comedy and documentaries and about three shows will air per day.
The television giant expects the shows to start airing by the end of the year, and will also start advertising HBO, Warner Bros. and other Time Warner properties on the social media platform.
Snapchat is not alone in its expansion into the more traditional form of visual content, as last month Twitter announced that it was partnering with Bloomberg to build a 24/7 streaming video service in addition to revealing new video content partnerships with Live Nation and Buzzfeed among others.
Similarly, Facebook is also believed to be working on a range of TV shows set to air on the social media network in the next few months.
Facebook’s original video content will range from short 5 to 10 minute shows to longer shows lasting from 40 minutes to an hour.
Social media networks like Facebook, Twitter and Snapchat succeed because they understand the importance of growing their services.
It will be interesting to see what kind of original shows these social media giants offer us and how they compare to those of traditional television networks.