The internet browsing tide has turned – for the first time ever more web searches are being generated on mobile than on desktop.
The shift was officially confirmed by Google which compiled a list of searches by platform in major web browsing countries, with the wording being “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
The company hasn’t announced the other countries for the moment but the change is certainly significant, especially when you consider that Google includes tablets on the desktop end of the equation.
Smartphones have clearly become increasingly important to the online sphere and Google is naturally keen to point out that it’s time to target those users who are on mobiles in more effective ways.
They’ll be rolling out new tools to help capture the attention of mobile users and all other companies would want to follow suit with eye catching and responsive designs to make sure they’re getting the most impact in this new marketplace.
In Short: Google has revealed that smartphone web searches have overtaken desktop for the first time ever in 10 countries